Our Story

It all started on a sunny afternoon in 2018. I was packing for a weekend getaway, and honestly? I couldn’t find a single bag that was both stylish and practical. You know the struggle—either it looked great but fell apart after two uses, or it was durable but… well, let’s just say it didn’t spark joy. That’s when the idea for Heartgom struck me like a bolt of inspiration.

We began small—just a handful of pieces designed for women who, like me, wanted to feel put-together without sacrificing comfort. The first prototype? A crossbody bag made from recycled materials that somehow survived three music festivals, a beach trip, and my toddler’s "art projects." When friends kept asking where they could buy one, we knew we were onto something special.

What We Believe

Fashion shouldn’t cost the earth—literally. We’re obsessed with finding materials that look luxurious but are kind to the planet. Our bamboo-lined totes? They’ve saved over 2,000 plastic bottles from landfills since last summer alone.

But here’s the thing—sustainability isn’t just about materials. It’s about creating pieces you’ll want to wear for years. That’s why we design timeless silhouettes that work just as well for a coffee run as they do for a date night. (Pro tip: Our wrap dresses have attended more weddings than most wedding planners!)

Why Heartgom Exists

Ever notice how the right outfit can make you walk taller? That’s the magic we’re chasing. Whether it’s sandals that don’t leave you hobbling by 5 PM or a skirt with pockets deep enough for your phone, keys, and lipstick—we’re here for those little victories.

One customer told us our slides were the first heels she could wear all day after foot surgery. Another said our raffia bag became her "emotional support purse" during a cross-country move. Those stories? They’re why we do this.

The Heart Behind Our Products

We test every design in real life—because let’s be honest, runway models aren’t juggling grocery bags while herding kids to soccer practice. Our creative director once wore a sample dress for two weeks straight (washed it, of course!) just to check the seams held up.

• Thoughtful details: Hidden pockets, adjustable straps, fabrics that don’t wrinkle when you sit for hours
• Ethical makers: Partnering with family-run workshops that pay fair wages
• No throwaway fashion: Classic pieces that become wardrobe staples

So whether you’re strolling through a farmers’ market or dancing at a sunset beach party, we’ve got you covered—with pieces designed to make you feel as good as you look.

P.S. That first prototype bag? Still going strong in my closet five years later. Some things are worth keeping.